Managing Brand thru Digital Value Chain & Targeting Consumers thru CDJ…….

The digital value chain is becoming a reality. Digital Way (S & M) offers opportunities for Automakers & NSCs along the complete value chain going far beyond traditional marketing. For example, Auto Distributors can and should use digital tools to gain insights into their product / Brand Cycle and revolutionize their retail environments / Concepts. Worldwide, there are “Virtual Showrooms” getting created, which is the future to have Better Customer Intimacy, online. Moreover, digital will play a key role in generating new leads. Clearly, leveraging digital needs to become a reality along the complete value chain, and the vast majority of OEMs / NSCs still has huge opportunities to do even more so. Ultimate goal is to “sell” the product. Even, in the western world - Digital channels dominate the purchasing “journey.” The purchasing journey for cars involves a number of different phases. From awareness to consideration to short listing to purchase to service, and ultimately, repurchase, the Consumer Decision Journey (CDJ) framework describes the way car buyers move from an initial consideration towards their final purchase. This is probably an extension to CI Framework.

Managing Life, Creating Work - Life Balance ......

Our Life is more of a mirror impression of our childhood, our surrounding, our education & our values. Without knowing actually our life becomes a definition to a defined “lifestyle”. And this lifestyle is combination of behavior which in turn the results of our habits. To manage our life better, one need direct action on his lifestyle, ultimately a change is expected in our daily habits & routines. Track back in your brain, how we do at our office or at home. Whether self-employed or employed as a "staffer," you may find yourself – “doing the jobs of many, working overtime as a point of habit, carrying on in an office environment where morale is low, taking business calls even you are at a family meet, killing your family wish some time giving importance to an official meeting on week off day and/or foregoing cost-of-living increases, just to stay employed”.