Friday, May 17, 2013

Managing you, by Thinking beyond the Ordinary.......


Hi folks. Have you heard people like Stephen Hawkins, John Nash, Sudha Chandran or Nick Vujicic.  They are not ordinary people, but they all did extra ordinary things. Things beyond the usual, beyond their subject. They all have some or other disability. It is a great success for any man to perform extraordinary acts – but it becomes even more so when this is done despite a awful disability. They did it only by driving their thought beyond the subject. They deleted the gap between their disability and performing something big. Extra ordinary things require passion, drive & knowledge; and Knowledge on a subject requires little extra drive. One’s  adaptability to knowledge should be beyond our studies or the college. And Should not our learning be actually above, than getting good marks or grades in the college or at our School? Must think beyond!  Think beyond the subject, beyond the ordinary.  Be the part of the subject you are looking at, be the part of the community you are living with, be passionate about the thing you are doing & simply deep dive. I bet, its tough. Coz, crossing the “little” gap between the “subjective knowledge”  and the “Knowledge on Subject” is quite “big”, if not attended to – properly.

Friday, May 10, 2013

Managing your own Sales, by managing your prospects.......


Somehow what the level you are at, if you are into a business – you have to be a Sales man. Its like a MD or CEO of an organization is on the topmost position & control almost all divisions related to business, but he is mainly focusing their brain around the Sales, Marketing & CS. Similarly a Sales Manager could be sitting on a national level position with an eagle eye view to the country doing lot of S&M, service etc jobs but his main domain is to get the business done, I mean on “targets”. They all are the part of the “accountable business cycle”. Rather I say we all are into it, if not into a business of Sales, but may be for selling yourself as a “smart” product. Why so….?  Its just because you are social? Nnaaa…, Its because, Sales is the only way to get & increase your business revenues or to enhance your personal PR.  However in this of my article I am purely focusing on “Product Sales Prospecting” as a Sales guy. 



Friday, May 3, 2013

Managing your Kid, if have dream to Become a Doctor…..

Last week, when taking to some of my colleagues I got to understand that they want their kids to become a Doctor. Surprised, I was, as same do I think. Then just because of curiosity I happened to ask this question to couple of my friends in India & other countries. Surprisingly, maximum of them want their kids to become a Doctor. Why so? When I deep dived I found that the major reason could be – One) Respect to this profession in the Society, as after God, Doctor is the second life savior, Second) This is the mass service to our society. Although, many a reason could also be hefty earnings this segment have or bla bla bla…., but majorly it’s a sense of responsibility towards Service our Society. So it is clearly stated that many parents dream that their children will grow up and enter the field of medicine. Becoming a doctor is a process that can be encouraged over many years, and parents can play a vital role in their children making that decision. In this article of mine, I tried to understand the subject & provide several tips that parents can follow when encouraging their children to become doctors. However, all of this comes at a price.

Sunday, April 28, 2013

Managing Brand thru Digital Value Chain & Targeting Consumers thru CDJ…….

The digital value chain is becoming a reality. Digital Way (S & M) offers opportunities for Automakers & NSCs along the complete value chain going far beyond traditional marketing. For example, Auto Distributors can and should use digital tools to gain insights into their product / Brand Cycle and revolutionize their retail environments / Concepts. Worldwide, there are “Virtual Showrooms” getting created, which is the future to have Better Customer Intimacy, online. Moreover, digital will play a key role in generating new leads. Clearly, leveraging digital needs to become a reality along the complete value chain, and the vast majority of OEMs / NSCs still has huge opportunities to do even more so. Ultimate goal is to “sell” the product. Even, in the western world - Digital channels dominate the purchasing “journey.” The purchasing journey for cars involves a number of different phases. From awareness to consideration to short listing to purchase to service, and ultimately, repurchase, the Consumer Decision Journey (CDJ) framework describes the way car buyers move from an initial consideration towards their final purchase. This is probably an extension to CI Framework.


Friday, April 19, 2013

Managing Life, Creating Work - Life Balance ......


Our Life is more of a mirror impression of our childhood, our surrounding, our education & our values. Without knowing actually our life becomes a definition to a defined “lifestyle”. And this lifestyle is combination of behavior which in turn the results of our habits. To manage our life better, one need direct action on his lifestyle, ultimately a change is expected in our daily habits & routines. Track back in your brain, how we do at our office or at home. Whether self-employed or employed as a "staffer," you may find yourself – “doing the jobs of many, working overtime as a point of habit, carrying on in an office environment where morale is low, taking business calls even you are at a family meet, killing your family wish some time giving importance to an official meeting on week off day and/or foregoing cost-of-living increases, just to stay employed”.